About us

Safe, affordable, eco-friendly on-site hydrogen peroxide generation

HPNow addresses growing global challenges in clean water and sanitation through its range of on-site, autonomous, safe and sustainable hydrogen peroxide generation solutions. Headquartered in Copenhagen, and with representation across Europe, Americas and Asia, we address our client’s water treatment needs in market segments ranging from agriculture and aquaculture, to industrial and drinking water treatment. HPNow is a technology and market leader in on-site generation of hydrogen peroxide, and is continuously striving to further advance its technology and products in order to meet growing market needs and rising global demand.

Our mission

With our range of on-site hydrogen peroxide generators, we strive to offer our customers strong ROI through reduced use of chemicals, reduced logistical and handling costs, and increased supply reliability and occupational safety. We further aim to reduce the carbon and overall environmental footprints of water treatment applications.

On-site H2O2  generation with HPGen can enable

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Reduced carbon dioxide emissions
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Reduction in impurities and unwanted traces
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Circular economy

Our story

The original technological breakthroughs were made by Rasmus Frydendal (CTO) and Arnau Verdaguer (Director of Products), throughout their studies at the DTU. Realizing the vast market potential of these discoveries, the two were joined by our CEO, Ziv Gottesfeld, and HPNow was incorporated. The team expanded in order to bring on board strong acumen across relevant technology, production and market domains, and the company was capitalized through an investment by Evonik Industries’ VC arm. Our present-day on-site generation solutions are based on our original innovations, as well as on multiple tech breakthroughs made throughout our journey. Many of these are based on maintaining a close and open ear to the markets which we serve.


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