Our Team

Meet our team

At HPNow, our goal is to make H2O2 simple. Our HPGen™ on-site devices produce pure H2O2 at the point of use, using only water, air and electricity as input, and directly at the low and safe concentration required. By doing so, we enable substantial savings in transportation and handling costs; improved occupational safety; and increased supply reliability. The safe, low-concentrate hydrogen peroxide produced by our systems breaks down after use to pure water and oxygen, leaving no unwanted residuals behind.

Management

  • Ziv Gottesfeld
    Ziv Gottesfeld CEO

    Ziv is an accomplished clean-tech entrepreneur and CEO, highly experienced in taking disruptive technology-based enterprises from concept to market. Prior to HPNow, Ziv co-founded and led CellEra, a platinum-free fuel cell company which was acquired by Elbit in 2014. Before CellEra, Ziv co-founded and led ventures in materials and energy storage, as well as audio and video recognition. Ziv is a start-up CEO mentor under the EC’s H2020 SME program.  He holds a BSc. in Physics from Tel Aviv University (Magna Cum Laude), and a MSc from the Weizmann Institute of Science.

  • Rasmus Frydendal
    Rasmus Frydendal CTO

    Rasmus finished his PhD from the Technical University of Denmark, including a research stay at Stanford University, in 2015. The PhD was focused on catalysts for electrochemical processes. In 2012 Rasmus completed the Elite Master Program at DTU within Sustainable Energy while working at Amminex within Fuel Cell technology R&D. Rasmus is the project manager on HPNow’s InnoBooster project and the HPNow representative in Innovation Fund Denmark’s Grand Solutions project ProActive. Rasmus is leading HPNow’s core-tech and IP development.

  • Arnau Verdaguer
    Arnau Verdaguer Dir. Products

    Arnau obtained a PhD in Physics from the Technical University of Denmark (DTU) with a research stay at Stanford University in 2015. His PhD work led to ground-breaking results within electrochemical hydrogen peroxide generation forming the basis for HPNow’s core technology. Upon finishing his PhD Arnau led the DTU Proof of Concept project resulting in HPNow’s inception.

Team

  • Ziv Ronen
    Ziv Ronen Head of Agri Sales

    Ziv Ronen has over 25 years of experience in the irrigation and water markets, in senior positions across marketing, sales and business development. Most recently, Mr. Ronen was VP Subsidiaries of NDJ Irrigation, where he was responsible for the company’s global activities. Prior to NDJ, Ziv Ronen was VP of International Business Development at Rimon, a global water treatment company. Before Rimon Ziv Ronen held senior management positions at Amiad and Plastro. He holds a BSc. in agronomy from the Hebrew University.

  • Robert Jensen
    Robert Jensen Software and Development Engineer

    Robert is an experienced engineer with a strong software background. He was responsible for advanced scientific equipment in a large surface physics laboratory at DTU where he also developed new database systems. At HPNow Robert is responsible for developing and maintaining our control software, internal databases and remote monitoring program as well as participating in scaling up our generators.

  • Rajath Rajmohan
    Rajath Rajmohan Senior R&D Engineer

    Rajath is a chemical engineer specialized in environmental studies, bringing in relevant experience in water purification as well gas separation technology. He joined HPNow in 2016 and has been leading HPNow’s testing facilities since.

  • Marius Florescu
    Marius Florescu Production Technician

    Marius is an experienced technician with strong competencies in production and calibration. With a background as laboratory technician he brings in high quality routines in the manufacturing of our core technology, the electrochemical cells and as key part of our production team, he is assembling and quality testing our systems.

  • Elena Gomez
    Elena Gomez Research Assistant

    Elena is a talented chemistry student who is writing her master thesis in the topic of Electrochemical hydrogen peroxide synthesis together with HPNow, KU and DTU. At the same time, Elena is working in our research laboratory to develop the next generation of electrolysis cells.

  • Avi Shani
    Avi Shani Agri Sales

    Avi has over 25 years experience in agriculture sales and project management, with a strong focus on Latin America. He has managed and led numerous agriculture and irrigation projects across the continent, on behalf of Naan, Dan, Netafim, the Israeli government, and his own company. Avi holds a MSc. And BSc. in agronomy from the Hebrew University.

  • Kobi Jacobi
    Kobi Jacobi Lead Mechanical Design

    Kobi has over 30 years of electronics packaging and plastics design experience, from prototype to production.  Combining his knowledge of production technologies and project management skills, Kobi brings a high level of expertise to the HPNow team. He holds a BSc. in Mech. Eng., and a MBA.

  • Gert Bolten Maizonave
    Gert Bolten Maizonave Implementation and Support Engineer

    Gert is an experienced engineer with a broad set of competencies within electronics and automation. He has worked with advanced systems at the PCB level up to larger power electronics installations and handled programming of prototypes as well as data monitoring. At HPNow Gert deploys his unique skillset towards implementing and supporting our products in the field, collaborating closely with our distributors to ensure that customers get the optimal solutions.

  • Silvia Nasarre Artigas
    Silvia Nasarre Artigas Research Assistant

    Silvia is a promising master student in Applied Chemistry at the Technical University of Denmark with a strong interest in sustainable chemistry. At HPNow she is working with the R&D team, taking care of prototype testing and tracking results of new projects.

  • Michael Astrup
    Michael Astrup Production Team Lead

    Michael is a mechanical engineer bringing in years of production and manufacturing experience. He has worked in numerous capacities with a strong focus on mechanical design and efficient production processes. At HPNow he leads the production team and handles procurement.

  • Tiret Dewnarain
    Tiret Dewnarain Sales representative

    Tiret is an internationally experienced and accomplished business developer who is passionate about driving growth and business building for sustainable technologies. He is talented in building new markets and finding innovative ways to engage with new opportunities and clients. Previous experience include business development and account management within advanced treatment services in the industrial, agricultural and maritime sector.

Supervisory Board

  • Ziv Gottesfeld
    Ziv Gottesfeld CEO

    Ziv is an accomplished clean-tech entrepreneur and CEO, highly experienced in taking disruptive technology-based enterprises from concept to market. Prior to HPNow, Ziv co-founded and led CellEra, a platinum-free fuel cell company which was acquired by Elbit in 2014. Before CellEra, Ziv co-founded and led ventures in materials and energy storage, as well as audio and video recognition. Ziv is a start-up CEO mentor under the EC’s H2020 SME program.  He holds a BSc. in Physics from Tel Aviv University (Magna Cum Laude), and a MSc from the Weizmann Institute of Science.

  • Mark Redshaw
    Mark Redshaw

    Mark Redshaw is an Investment Manager at Evonik Venture Capital. Mark has over 20 years experience in various managerial and operational positions within Evonik. Prior to joining the team founding Evonik Venture Capital, he held positions within the Nutrition & Care business of Evonik, including responsibility for service differentiation and developing environmental, economic and societal sustainability. Prior roles include heading Evonik Animal Nutrition Services, the global leader in research, analytics and handling of amino acids; implementation of global CRM, management, pricing and account management systems; and running the operative business in Africa and the Middle East. Mark studied agriculture at the University of Reading and received a PhD from the University of Nottingham.

  • Arnon Goldfarb
    Arnon Goldfarb

    Arnon brings to the board a wealth of experience in water treatment and chemical industries, together with a strong entrepreneurial background. Until early 2011, Arnon served as CEO of TMB Water, a water project company active in desalination, aquaculture and water treatment. Prior to establishing TMB in 2001, Arnon spent 17 years with Israel Chemicals Ltd., where he served as Corporate VP for Business Development and Chairman of the R&D, Fertilizers and Chemicals, and Ceramics units. Arnon serves as Chairman of Atlantium Technologies, and as on a board member of Fluence Corporation. Arnon holds a B.Sc. in chemistry from Hebrew University, Jerusalem, and a M.Sc. in Ocean Engineering from University of Rhode Island, USA.