Our Team

Meet our team

At HPNow, our goal is to make peroxide simple. Our HPGen™ on-site devices produce pure hydrogen peroxide at the point of use, using only water, air and electricity as input, and directly at the low and safe concentration required. By doing so, we enable substantial savings in transportation and handling costs; improved occupational safety; and increased supply reliability. The safe, low-concentrate hydrogen peroxide produced by our systems breaks down after use to pure water and oxygen, leaving no unwanted residuals behind.

Management

  • Ziv Gottesfeld
    Ziv Gottesfeld CEO

    Ziv is an accomplished clean-tech entrepreneur and CEO, highly experienced in taking disruptive technology-based enterprises from concept to market. Prior to HPNow, Ziv co-founded and led CellEra, a platinum-free fuel cell company which was acquired by Elbit in 2014. Before CellEra, Ziv co-founded and led ventures in materials and energy storage, as well as audio and video recognition. Ziv is a start-up CEO mentor under the EC’s H2020 SME program.  He holds a BSc. in Physics from Tel Aviv University (Magna Cum Laude), and a MSc from the Weizmann Institute of Science.

  • Rasmus Frydendal
    Rasmus Frydendal CTO

    Rasmus finished his PhD from the Technical University of Denmark, including a research stay at Stanford University, in 2015. The PhD was focused on catalysts for electrochemical processes. In 2012 Rasmus completed the Elite Master Program at DTU within Sustainable Energy while working at Amminex within Fuel Cell technology R&D. Rasmus is the project manager on HPNow’s InnoBooster project and the HPNow representative in Innovation Fund Denmark’s Grand Solutions project ProActive. Rasmus is leading HPNow’s core-tech and IP development.

  • Arnau Verdaguer
    Arnau Verdaguer Dir. Products

    Arnau obtained a PhD in Physics from the Technical University of Denmark (DTU) with a research stay at Stanford University in 2015. His PhD work led to ground-breaking results within electrochemical hydrogen peroxide generation forming the basis for HPNow’s core technology. Upon finishing his PhD Arnau led the DTU Proof of Concept project resulting in HPNow’s inception.

  • Michael Astrup
    Michael Astrup Production Manager

    Michael is a mechanical engineer bringing in years of production and manufacturing experience. He has worked in numerous capacities with a strong focus on mechanical design and efficient production processes. At HPNow he leads the production team and handles procurement.

  • Cristina Turcu
    Cristina Turcu Financial Controller

    Cristina is an experienced financial controller with a background in the hospitality industry. With excellent communication skills due to working with different stakeholders, Cristina is a strong finance professional. She acquired her Master of Science in Finance and International Business at the Aarhus School of Business.

Sales Team

  • Tiret Dewnarain
    Tiret Dewnarain Sales representative

    Tiret is an internationally experienced and accomplished business developer who is passionate about driving growth and business building for sustainable technologies. He is talented in building new markets and finding innovative ways to engage with new opportunities and clients. Previous experience include business development and account management within advanced treatment services in the industrial, agricultural and maritime sector.

  • José García Meca
    José García Meca Sales representative

    José is highly experienced in agriculture sales and project management, with a strong focus on both the Iberian peninsula and Central America. He has managed and led numerous agriculture and irrigation projects on behalf of NaanDanJain and his own company. Jose is an Agronomist from the Miguel Hernández University of Elche.

  • Cord Nunez
    Cord Nunez Sales Director Agriculture, North America

    Cord is a seasoned sales executive with over ten years of experience in business development, revenue creation, and lead generation. With previous sales and account management positions at US ag tech companies, Cord is no stranger to the horticulture industry, one of the key markets for HPNow.

Supervisory Board

  • Ziv Gottesfeld
    Ziv Gottesfeld CEO

    Ziv is an accomplished clean-tech entrepreneur and CEO, highly experienced in taking disruptive technology-based enterprises from concept to market. Prior to HPNow, Ziv co-founded and led CellEra, a platinum-free fuel cell company which was acquired by Elbit in 2014. Before CellEra, Ziv co-founded and led ventures in materials and energy storage, as well as audio and video recognition. Ziv is a start-up CEO mentor under the EC’s H2020 SME program.  He holds a BSc. in Physics from Tel Aviv University (Magna Cum Laude), and a MSc from the Weizmann Institute of Science.

  • Mark Redshaw
    Mark Redshaw

    Mark Redshaw is an Investment Manager at Evonik Venture Capital. Mark has over 20 years experience in various managerial and operational positions within Evonik. Prior to joining the team founding Evonik Venture Capital, he held positions within the Nutrition & Care business of Evonik, including responsibility for service differentiation and developing environmental, economic and societal sustainability. Prior roles include heading Evonik Animal Nutrition Services, the global leader in research, analytics and handling of amino acids; implementation of global CRM, management, pricing and account management systems; and running the operative business in Africa and the Middle East. Mark studied agriculture at the University of Reading and received a PhD from the University of Nottingham.

  • Arnon Goldfarb
    Arnon Goldfarb

    Arnon brings to the board a wealth of experience in water treatment and chemical industries, together with a strong entrepreneurial background. Until early 2011, Arnon served as CEO of TMB Water, a water project company active in desalination, aquaculture and water treatment. Prior to establishing TMB in 2001, Arnon spent 17 years with Israel Chemicals Ltd., where he served as Corporate VP for Business Development and Chairman of the R&D, Fertilizers and Chemicals, and Ceramics units. Arnon serves as Chairman of Atlantium Technologies, and as on a board member of Fluence Corporation. Arnon holds a B.Sc. in chemistry from Hebrew University, Jerusalem, and a M.Sc. in Ocean Engineering from University of Rhode Island, USA.

  • Michelle Robson
    Michelle Robson

    Michelle is a Senior Investment Manager with AP Ventures. She has extensive investment, business development and corporate strategy experience spanning Europe, North America and Australia and has spent her career supporting and advising a diversity of businesses from early stage start-ups to multinational corporates. Prior to AP Ventures, Michelle held a number of senior group and commercial strategy roles within Anglo American including establishing and leading Anglo American’s first digital and innovation function. Before this, Michelle was an Engagement Manager with boutique management consulting firm L.E.K. Consulting advising clients in Europe and Australia. Michelle received her first-class honours degree in Industrial Chemistry (Engineering) from the University of New South Wales (Australia).

  • Marcus Remmers
    Marcus Remmers

    Marcus is Partner in Novo Holding’s Bioindustrials Investment Team managing and developing the growing portfolio of investments.

    Marcus has more than 25 years of experience with several senior leadership roles across the globe. Previously, he was Chief Technology Officer at Royal DSM and prior to that held various positions in the Animal Health Industry including leadership of Biologics and Pharma R&D, global licensing and Country President. Marcus is passionate about innovation and sustainability and also serves as a member of the Global Expert Network of the World Economic Forum.

    Marcus holds a doctorate in Polymer Chemistry (1997) from the Max Planck Institute for Polymer Research.

Let’s Talk

Please fill out the form below & We will get back to you A.S.A.P